Sustainable Fashion Stella McCartney is renowned for being one of the most well known designers but incorporating sustainable techniques into her collections. She has said 'I want to incorporate sustainable fabrics but not make hippy clothes' I think this shows how sustainable fashion has moved on, in the early days it was mainly about saving the world and not harming too many trees and abolishing slave labour and of course, all of these need to stop and the only way sustainable fashion will help, is if the garments are desirable. Rapanui http://www.rapanuiclothing.com/ is a brand based on the isle of wight, it's a commercial brand as it appeals to surfers and skaters and all round 'dudes' and 'dudettes' however, there textile mill aim India uses wind turbines to power it, which they use to make organic cotton, cotton can only be called organic if it is totally free of destructive toxic pesticides and chemical fertilisers. When I first looked at sustainable fashion I thought I would find out what I already thought I knew, that sustainable fashion just means buying a quality peice that would last you ages instead of buying a few cheap t-shirts. Which is partly right but I thought I'd have a look at what the bigwigs in fashion thought it meant: Frida Gianni, gucci creative director 'quality items that stand the test of time, it is this concept of sustainability that is symbolised by a timeless handbag you can wear again and again' Oscar de la Renta 'A commitment to the traditional techniques and not just the art' Anya Hindmarch, initiator of 'I am not a plastic bag' 'the idea of locally sourced materials that don't pollute in their creation or demise (preferably recycled) and with limited transportation. Jamie Alexander, emerging fashion designer and writer of this post 'it's difficult to say what sustainable really means when everyone has different opinions, just as long as I can design and make without harming the environment, using recycled and organic materials where possible and absolutely never using slaves and taking advantage of low paid workers' - Jamie.